Blog Library

October 1, 2024

How Brands Can Harness Data to Go Beyond Creativity

To stay ahead, brands need to be data-driven, making informed decisions that optimize their offerings and enhance customer satisfaction.

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September 16, 2024

Retailers Step Up Efforts to Combat Serial Returns

Virtual Fitting Rooms: Using augmented reality (AR) to allow customers to see how clothes will fit before making a purchase.

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July 22, 2024

Embracing the Digital Revolution: The Future of Fashion

The digitalization of the fashion industry is reshaping how brands operate and engage with consumers. By embracing digital solutions, brands can

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July 19, 2024

Adapting to Changing Consumer Demands: How Ozempic is Shaping the Fashion Industry

As users of these medications experience significant weight loss, their purchasing habits are shifting towards smaller clothing sizes and more

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July 15, 2024

Why Brand References in the Determination of Sizing and Fit Are Not Enough

Even within the same brand, sizes can vary significantly from one product to another. This inconsistency is even more

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July 12, 2024

Breaking into the EU Market: Challenges and Solutions for Overseas Apparel Brands

With a market size of $486.90 billion and a diverse consumer base of 440 million people, the EU is a lucrative target for growth.

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April 1, 2024

Understanding the Diversity of Female Body Measurements: A Data-Driven Approach

The concept of "perfect" or "ideal" female measurements has long been a topic of discussion in the world of fashion and retail. However, the reality is that beauty and fit are not one-size-fits-all.

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March 28, 2024

5 Reasons to Offer Size Recommendation on Your E-Commerce Platform

In the competitive landscape of e-commerce, providing a personalized shopping experience is not just an option; it's a necessity. One of the most impactful ways to achieve this

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March 25, 2024

The next generation shopping experience: personalization & precision

This evolution is driven by the growing demand for a shopping journey that not only meets the unique preferences of each customer but also addresses the long-standing challenge of finding the perfect fit.

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March 13, 2024

The Apparel Industry's Unsold Inventory Dilemma

The apparel industry finds itself at a pivotal moment, urged to confront its significant contribution to global greenhouse gas emissions.

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March 6, 2024

Welcome to SAIZ STUDIO: Revolutionizing Fashion Retail with Data-Driven Insights

Introducing SAIZ STUDIO, designed to enhance the precision of SAIZ Recommendations and offer deep insights into customer size and fit preferences.

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February 25, 2024

Navigating the Decline in Online Shopping Satisfaction: A Closer Look at Consumer Challenges

Reflecting on the broader context of these challenges, recent research from Penneys, in collaboration with Amárach Research, underscores a significant shift in consumer behavior.

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February 23, 2024

Revolutionizing Fashion E-commerce with Advanced Reverse Logistics Solutions

In response to these challenges, technology plays a pivotal role in streamlining reverse logistics. Advanced data analytics and AI can predict return trends, automate return processing, and optimize inventory management.

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February 21, 2024

Supply Chain Resilience in Fashion Brands: Balancing Efficiency with Adaptability

Supply Chain Resilience refers to the capacity of a business to quickly adapt and recover from disruptions. This could include challenges posed by global events, market shifts, or logistical hurdles.

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February 13, 2024

Rethinking your KPIs: Key metrics Brands Should Track in 2024

Understanding customer behavior in fashion e-commerce is crucial, particularly regarding their interactions with product sizing and fit.

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February 5, 2024

Understanding Bracketing: A Growing Concern in Fashion E-commerce

Bracketing in fashion retail, a phenomenon significantly amplified by TikTok and influencer marketing, has become a prominent trend in e-commerce.

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February 15, 2024

E-Commerce Metrics for Growth & Sustained Success

By closely monitoring these metrics, e-commerce professionals can gain a comprehensive understanding of their business performance, customer behavior, and market trends.

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February 2, 2024

The Challenge of e-Commerce Returns due to Sizing and Fit Issues

The fashion industry has, for a while now, been facing a not so glamorous, but yet critical challenge: the significant rate of product returns due to sizing issues.

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January 29, 2024

Rich & Royal's Success with SAIZ: A 7% Reduction in Return Rates

Rich & Royal has been a client of SAIZ for only 8 months, and in this short period of time, we are proud to share that, together, we managed to improve their e-commerce metrics, from returns & conversion rates, to overall customer engagement.

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January 15, 2024

Oh April: A Fashion Revolution Powered by SAIZ

Incorporating our AI-powered sizing solution, we've helped Oh April achieve remarkable improvements in key e-commerce metrics. This collaboration has demonstrated how a holistic approach to size recommendation goes beyond mere suggestions, impacting the entire product lifecycle from design to customer satisfaction.

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January 22, 2024

Fashion Brands & Accurate Fits

Mastering clothing size is essential for fashion brands, and by embracing technology and being mindful of sizing standards and inclusivity, brands can significantly improve their sizing accuracy.

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January 17, 2024

Simplifying Garment Measurement: Innovative Solutions for Brands

Consider the case of Zara, a global fashion retailer. As highlighted in a Woman & Home article, Zara's unique sizing system, involving coded tags

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January 15, 2024

H&M's Sizing Issue: A Mirror to the Fashion Industry's Measurement Challenges

The recent sizing controversy involving H&M and TikTok influencer Jade Honey has sparked a crucial dialogue about garment sizing in the fashion industry.

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December 15, 2023

The New Era of Fashion: AI, Data & Ethics, and the Road Ahead for Brands

A McKinsey study highlighted AI's potential economic impact. It's not just about the technology; it's about the seismic shift it could bring to global industries – Fashion being a key one for its application.

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January 3, 2024

Turning Data into Gold: How Advanced Analytics is Revolutionizing Apparel Retail

59% of returns are attributed to sizing and fit issues, posing a significant challenge. This problem impacts not only the bottom line but also customer satisfaction and environmental sustainability.

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January 5, 2024

US, Europe and UK Sizing Guide: Navigating International Fashion & sizing

Let's talk about fashion in different parts of the world. In the UK, US, and Europe, styles and trends might differ, but the confusion over sizes is a common problem.

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December 27, 2023

Fast Fashion: Unpacking the Impact and Solutions

Even within the fast fashion industry, there's a growing trend towards sustainability. A notable example is Brazil's largest fashion brand, Renner...

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July 9, 2024

To Charge or Not to Charge for Returns? The Dilemma Shaping the Future of E-Commerce

This debate resurfaced as H&M's recent policy shift, as reported by the BBC, to implement fees for returned items. While this move has sparked controversy, it also opens a broader discussion on the sustainability of returns and the need for systemic solutions.

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December 11, 2023

What is AR? Exploring the Magic of Augmented Reality

Augmented Reality (AR) revolutionizes online interactions by blending digital elements with real-world experiences, offering immersive shopping scenarios and personalized engagements, significantly enhancing user satisfaction and decision-making.

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November 12, 2023

The Perfect "FIT": A Closer Look at Sizing in the Digital Age

In the competitive world of e-commerce, addressing the issue of fit is a critical aspect that can significantly impact customer satisfaction and retention.

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November 5, 2023

Elevating Fashion E-Commerce with SAIZ, The Most accurate size advisor

Explore the challenges of sizing in fashion e-commerce, focusing on the need for accurate size advising to reduce returns, boost customer trust, and streamline operations, all while emphasizing the environmental considerations of the retail process.

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December 13, 2023

Embracing Innovation for a Competitive Edge: How Can Your Brand Leverage Digital Transformation?

The integration of innovative technologies into existing business operations is not just a trend but a necessity. Brands are compelled to adapt and evolve, ensuring they not only meet but exceed the ever-changing expectations of the modern consumer.

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November 27, 2023

Using Technology to Boost Holiday Season Sales

The holiday season, while lucrative, brings with it a unique set of challenges. Brands are tasked with ensuring that their supply chains are robust, their inventories are well-stocked, and their service delivery is seamless.

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December 18, 2023

Size 0 to 16: Revolutionizing Online Fashion Retail with Personalized Sizing Solutions

Sizing in fashion retail has been an issue for decades. Shoppers frequently face the challenge of the same size fitting differently across brands.

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October 22, 2023

Exploring Google’s SGE: How Search Generative Experience Could Transform E-Commerce

Google's Search Generative Experience (SGE) is a revolutionary approach to search that utilizes generative AI to enhance search results, providing users with more relevant and contextual information. This article will delve into the potential impact of SGE on e-commerce and how businesses can optimize their content to leverage this new search experience.

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October 20, 2023

Rethinking 'One Size Fits All': The Path to Precision in Apparel Sizing

In the evolving fashion industry, the outdated "One Size Fits All" approach is being replaced by technology-driven precise sizing solutions, like SAIZ, that prioritize individual fit preferences, reduce returns, and enhance customer satisfaction.

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October 17, 2023

Boosting Website Conversions: From Lead Generation to Sales in Fashion & Retail

Optimizing the user journey in fashion e-commerce, from understanding audience preferences to simplifying checkout processes, is crucial for converting website visitors into loyal customers.

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October 21, 2023

AI in Online Shopping 2024: What Do Consumers Want?

In 2024, consumers desire AI-driven online shopping experiences that offer real-time personalization and emphasize sustainability, particularly in reducing the environmental impact of returns.

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October 2, 2023

E-commerce Growth Hacking: a Holistic Approach to Sizing, Fit and Data Analytics

Discover the game-changing secrets to e-commerce success with advanced sizing technology. Learn how data-driven insights, machine learning, and personalized fit recommendations can supercharge your brand, reduce returns, and elevate customer satisfaction.

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October 13, 2023

Fashion E-commerce: 10 Non-Traditional Ways to Reduce Carbon Footprint

Fashion e-commerce is embracing tech-driven innovations, local solutions, and sustainable practices to to Reduce Carbon Footprint and enhance the shopping experience.

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October 12, 2023

Size Recommendation Technology: AI's Answer to the Perfect Fit

Dive into the retail revolution driven by size recommendation technology. This blog explores how AI and data analysis provide tailored size suggestions, simplifying the shopping process for customers and boosting profitability for retailers. Discover the latest trends in size and fit tech, from AI and 3D body scanning to virtual try-ons and personalized recommendations.

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October 6, 2023

From Returns to Revenue Growth: The E-commerce Sizing Problem

Returns cost e-commerce brands and the environment dearly. This article highlights the need to address sizing issues at the product level by integrating digital technology and AI throughout the production cycle, ultimately reducing returns and promoting sustainability.

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