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Bracketing has become a common challenge in online shopping today: customers order multiple sizes of the same item, try them on at home, and return the ones that don’t fit. While it may initially seem like a simple solution, it creates challenges for both brands and customers. For brands, it leads to higher return volumes, increased costs, and a larger environmental footprint. For customers, it means dealing with packaging, returns, and tracking progress, creating unnecessary hassle.
The good news? It doesn’t have to be this way. With the right tools, brands can reduce bracketing, enhance customer confidence, and drive better business outcomes. Let’s explore how.
Shoppers don’t bracket to make things difficult—they do it because they’re unsure about fit. Size charts can be confusing, and when shoppers aren’t confident, they play it safe. It’s not bad behavior; it’s unmet expectations. According to McKinsey’s State of Fashion 2025 report, 20–30% of online fashion purchases are returned, often due to sizing uncertainty. Social media trends like “try-on hauls” only make this worse. Instead of reacting with return fees or restrictions, there’s a smarter, more customer-friendly solution.
SAIZ’s smart algorithms combine your unique product data with real customer insights, delivering personalized and accurate size recommendations. No guessing, no doubts, no bracketing.
How SAIZ Makes a Difference:
The Results Speak for Themselves
One of our partner brands, a leading e-commerce fashion player, saw a 7% reduction in returns after switching to SAIZ. As their Head of E-commerce put it: “We’ve tested nearly every sizing solution out there, but SAIZ stood out because of its accuracy and the ease of use of its recommender system. The ability to align sizing with actual product data made all the difference''.
Choosing smarter sizing tools doesn’t just solve bracketing, it drives real business value:
Bracketing doesn’t have to be a dead end. It’s a chance to do things better. With the right tools, you can turn size confusion into confidence, cut down on returns, and make the shopping experience better for your customers.
Let’s rethink sizing together.
