Solving Fashion’s Fit Crisis: A Data-Driven Look at the Real Problem

Returns have become a costly norm in fashion retail, often seen as an unavoidable consequence of online shopping.

Most brands assume returns happen because customers pick the wrong size. So they invest in size recommenders and optimize product pages.

That helps. But it doesn’t solve the real problem: how the product actually fits.

Data shows it clearly: the real issue isn’t size confusion. It’s poor fit.On average, every €100 worth product returns about €32,50 in lost profit due to fit-related issues. And yet, most brands are still trying to fix the problem at the end of the purchase journey.

Download the White Paper to learn:

• Why 70% of fashion returns are caused by poor fit.
• How fit issues drive up costs across your business: from logistics to sales
• Why size recommenders matter but aren't enough
• How leading brands are using fit intelligence to boost profits