Fit is the real problem. Not size.
Most fashion brands think returns happen because customers pick the wrong size. So they add size recommenders and optimize product pages.
That helps. But it doesn’t fix the real issue: how the product actually fits. Poor fit is built into the product itself, costing you through returns, markdowns, overstock, and lost sales.
Want to see how big your fit problem really is? Get your free Fit Fix Audit.