What You'll Find Inside
The real driver of returns isn't size confusion, it's inconsistent fit, and it costs brands an average of €32.50 in lost margin on every €100 product. Inside, you'll find where those losses actually live across the value chain - returns and logistics, lost sales, markdowns, and inventory waste - the difference between technical, design, and emotional fit, why size recommenders matter but can't fix a flawed product, and how leading brands are using data to solve fit at its source, long before an item ends up in the returns pile.
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