SAIZ at Shoptalk Spring 2026: The Conversation Around Sizing and Fit Has Entered a New Era

Berlin, April 1^st, 2026 - SAIZ, the holistic sizing and fit solution provider for fashion brands, attended Shoptalk Spring 2026 in Las Vegas (March 24–26), joining over 10,000 retail and commerce leaders at one of the industry's milestone gatherings, its 10th anniversary edition. Over the course of three days at Mandalay Bay, SAIZ took part in curated 1:1 brand meetings and brought a group of industry peers together for a morning run club that became one of the most candid spaces for conversation all week.

What emerged from those conversations was a consistent and striking signal: the first generation of sizing and fit solutions has run its course. The industry has moved on, and the brands that understand this are asking fundamentally different questions.

Across every meeting Marita Sanchez de la Cerda, Co-Founder and CEO of SAIZ, held over the course of the event, one theme surfaced repeatedly: sizing and fit can no longer be treated as an e-commerce problem. It is a product problem, a data problem, and a cross-functional challenge that touches every stage of how a garment is made, positioned, and sold.

Brands described the limitations of the first wave of sizing tools; point solutions that addressed a narrow part of the customer journey without any connection to the underlying product data. What they're now seeking is something with a broader reach and deeper logic: infrastructure that can bridge product development and digital commerce, connecting the decisions made at the design table to the customer experience at the point of purchase.

This is what SAIZ calls the product to customer data platform (PCDP) angle: the understanding that sizing intelligence is not a feature layered onto an existing stack, but a foundational input that needs to flow across teams and functions. From technical design and size curve setting, through merchandising and buying, all the way to e-commerce and returns, sizing and fit data should inform every stage.

"What we heard at Shoptalk confirmed something we've been seeing across the market,"

said Sanchez de la Cerda.

"Brands aren't just looking for a widget that recommends a size. They want to understand how their sizing decisions upstream affect what happens downstream, and they want a partner that can help them build that intelligence into how they operate."

The run club SAIZ hosted brought together a group of attendees for an early morning run before the day's meetings began and proved to be one of the more generative formats of the event. Conversations that started on the run carried through into meetings, and connections made in that informal setting opened doors that a formal meeting room might not.

Among the new relationships formed during the event were conversations with platform partners in the commerce technology space, reinforcing SAIZ's position at the intersection of product intelligence and digital retail. The event also generated inbound interest from major global fashion brands; a signal that the timing and the message resonated.

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SAIZ left Las Vegas with a strong pipeline of follow-on conversations and a clear view of where the market is heading. The brands leading the next chapter on sizing and fit will be those investing in cross-functional infrastructure - not siloed tools - and that is precisely the space SAIZ was built to occupy.

The team is confirmed to attend Shoptalk Europe 2026, continuing the conversation with a European brand audience.